PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
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PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation
Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following:
u Identify three psychological processes and three social processes that may influence consumer behavior.
u For each of the six processes, describe a marketing plan that would use trigger those processes to get people to buy your product or service.
u Each marketing plan must include with examples of the wording of your ads or focus of your social networking, and show how they are tied to the psychological or social process.
For example, you might write the ad copy, describe the images and outline a social networking campaign you would use to sell a health club membership to members of the Young Digerati group.
You could also create a marketing campaign that would take into account the needs of consumers who wish to choose a product that closely matches their self-image.
Be as specific as possible! Give examples.
Include at least eight sources; half should be peer-reviewed research from academic journals.
Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes.
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Tutrorial Includes:
Academic paper and Power Point Presentation (BOTH required assignments)
APA Writing Checklist
Use this document as a checklist for each paper you will write throughout your GCU graduate program. Follow specific instructions indicated in the assignment and use this checklist to help ensure correct grammar and APA formatting. Refer to the APA resources available in the GCU Library and Student Success Center.
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☐ APA paper template (located in the Student Success Center/Writing Center) is utilized for the correct format of the paper. APA style is applied, and format is correct throughout.
☐ The title page is present. APA format is applied correctly. There are no errors.
☐ The introduction is present. APA format is applied correctly. There are no errors.
☐ Topic is well defined.
☐ Strong thesis statement is included in the introduction of the paper.
☐ The thesis statement is consistently threaded throughout the paper and included in the conclusion.
☐ Paragraph development: Each paragraph has an introductory statement, two or three sentences as the body of the paragraph, and a transition sentence to facilitate the flow of information. The sections of the main body are organized to reflect the main points of the author. APA format is applied correctly. There are no errors.
☐ All sources are cited. APA style and format are correctly applied and are free from error.
☐ Sources are completely and correctly documented on a References page, as appropriate to assignment and APA style, and format is free of error.
Scholarly Resources: Scholarly resources are written with a focus on a specific subject discipline and usually written by an expert in the same subject field. Scholarly resources are written for an academic audience.
Examples of Scholarly Resources include: Academic journals, books written by experts in a field, and formally published encyclopedias and dictionaries.
Peer-Reviewed Journals: Peer-reviewed journals are evaluated prior to publication by experts in the journal’s subject discipline. This process ensures that the articles published within the journal are academically rigorous and meet the required expectations of an article in that subject discipline.
Empirical Journal Article: This type of scholarly resource is a subset of scholarly articles that reports the original finding of an observational or experimental research study. Common aspects found within an empirical article include: literature review, methodology, results, and discussion.
Adapted from “Evaluating Resources: Defining Scholarly Resources,” located in Research Guides in the GCU Library.
☐ The writer is clearly in command of standard, written, academic English. Utilize writing resources such as Grammarly, LopesWrite report, and ThinkingStorm to check your writing.