PSY 322 Week 2 Individual Assignment Marketing Communication Memo

PSY 322 Week 2 Individual Assignment Marketing Communication Memo

We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link

PSY322 Week 2 Individual Assignment Marketing Communication Memo

Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

  • A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
  • A pet store that offers organic, healthy food and environmentally friendly toys and beds
  • A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

The memo must include the following:

  • Two different strategies based on two different demographics, such as differences in age, race, income or location
  • Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs.  

You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.

This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it. 

APA Writing Checklist
Use this document as a checklist for each paper you will write throughout your GCU graduate program. Follow specific instructions indicated in the assignment and use this checklist to help ensure correct grammar and APA formatting. Refer to the APA resources available in the GCU Library and Student Success Center.

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PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Individual Assignment Marketing Communication Memo

☐ APA paper template (located in the Student Success Center/Writing Center) is utilized for the correct format of the paper. APA style is applied, and format is correct throughout.
☐ The title page is present. APA format is applied correctly. There are no errors.
☐ The introduction is present. APA format is applied correctly. There are no errors.
☐ Topic is well defined.
☐ Strong thesis statement is included in the introduction of the paper.
☐ The thesis statement is consistently threaded throughout the paper and included in the conclusion.
☐ Paragraph development: Each paragraph has an introductory statement, two or three sentences as the body of the paragraph, and a transition sentence to facilitate the flow of information. The sections of the main body are organized to reflect the main points of the author. APA format is applied correctly. There are no errors.
☐ All sources are cited. APA style and format are correctly applied and are free from error.
☐ Sources are completely and correctly documented on a References page, as appropriate to assignment and APA style, and format is free of error.
Scholarly Resources: Scholarly resources are written with a focus on a specific subject discipline and usually written by an expert in the same subject field. Scholarly resources are written for an academic audience.
Examples of Scholarly Resources include: Academic journals, books written by experts in a field, and formally published encyclopedias and dictionaries.
Peer-Reviewed Journals: Peer-reviewed journals are evaluated prior to publication by experts in the journal’s subject discipline. This process ensures that the articles published within the journal are academically rigorous and meet the required expectations of an article in that subject discipline.
Empirical Journal Article: This type of scholarly resource is a subset of scholarly articles that reports the original finding of an observational or experimental research study. Common aspects found within an empirical article include: literature review, methodology, results, and discussion.
Adapted from “Evaluating Resources: Defining Scholarly Resources,” located in Research Guides in the GCU Library.
☐ The writer is clearly in command of standard, written, academic English. Utilize writing resources such as Grammarly, LopesWrite report, and ThinkingStorm to check your writing.