PSY 211 Week 2 Individual Assignment Motivation in Advertising
PSY 211 Week 2 Individual Assignment Motivation in Advertising
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find a video clip of a commercial for a particular product and identify which motivations are being targeted in the ad.
Create a 350 to 525 word (about 1 to 1 1/2 pages) paper about motivation in which you do the following:
- Briefly summarize the commercial (about 50 words)
- Describe each of the six theories of motivation – instinct, evolutionary, drive, arousal, incentive, and hierarchal (150 words)
- Which theories of motivation apply to your commercial? Which theories do not apply? Explain your reasoning for each of the six theories of motivation (150 words)
Format your paper in APA style using the APA Paper Template: 100-299 and the Undergraduate (Course numbers 200-299) Writing & Style Guidelines. Both resources can be accessed here: Library tab > Center for Writing Excellence > Tutorials and Guides > Writing & Style Guidelines (APA) > Undergraduate.
Please use the course textbook and other course materials as your primary sources of information for this assignment.
Click the Assignment Files tab to submit your assignment.
APA Writing Checklist
Use this document as a checklist for each paper you will write throughout your GCU graduate program. Follow specific instructions indicated in the assignment and use this checklist to help ensure correct grammar and APA formatting. Refer to the APA resources available in the GCU Library and Student Success Center.
☐ APA paper template (located in the Student Success Center/Writing Center) is utilized for the correct format of the paper. APA style is applied, and format is correct throughout.
☐ The title page is present. APA format is applied correctly. There are no errors.
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☐ The introduction is present. APA format is applied correctly. There are no errors.
☐ Topic is well defined.
☐ Strong thesis statement is included in the introduction of the paper.
☐ The thesis statement is consistently threaded throughout the paper and included in the conclusion.
☐ Paragraph development: Each paragraph has an introductory statement, two or three sentences as the body of the paragraph, and a transition sentence to facilitate the flow of information. The sections of the main body are organized to reflect the main points of the author. APA format is applied correctly. There are no errors.
☐ All sources are cited. APA style and format are correctly applied and are free from error.
☐ Sources are completely and correctly documented on a References page, as appropriate to assignment and APA style, and format is free of error.
Scholarly Resources: Scholarly resources are written with a focus on a specific subject discipline and usually written by an expert in the same subject field. Scholarly resources are written for an academic audience.
Examples of Scholarly Resources include: Academic journals, books written by experts in a field, and formally published encyclopedias and dictionaries.
Peer-Reviewed Journals: Peer-reviewed journals are evaluated prior to publication by experts in the journal’s subject discipline. This process ensures that the articles published within the journal are academically rigorous and meet the required expectations of an article in that subject discipline.
Empirical Journal Article: This type of scholarly resource is a subset of scholarly articles that reports the original finding of an observational or experimental research study. Common aspects found within an empirical article include: literature review, methodology, results, and discussion.
Adapted from “Evaluating Resources: Defining Scholarly Resources,” located in Research Guides in the GCU Library.
☐ The writer is clearly in command of standard, written, academic English. Utilize writing resources such as Grammarly, LopesWrite report, and ThinkingStorm to check your writing.