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MKT 607 GCU Week 6 Discussions

MKT 607 GCU Week 6 Discussions


MKT 607 GCU Module 6 Discussion 1

What are the various types and functions of marketing intermediaries?

Which are more important to large business and why? Which are more important for the small business and why?

MKT 607 GCU Module 6 Discussion 2

One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer. What are the combinations of institutions through which sellers deliver their product?

How is pricing affected by the complexity of the distribution?

What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences?

Use examples from current marketing successes and debacles to illustrate your response.

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