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MKT 607 GCU Week 1 Discussions

MKT 607 GCU Week 1 Discussions

MKT607

MKT 607 GCU Module 1 Discussion 1

What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.

MKT 607 GCU Module 1 Discussion 2

What are the aspects of marketing management?

How has the marketing management process changed over the last several decades? Present examples.

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