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MKT 450 Grand Canyon Week 6 Complete Work


Grand Canyon MKT 450 Week 6 Discussion 1

Monroe and Cox, in their article, “Pricing Practices That Endanger Profits,” provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider the easiest to avoid or fix? Why? Explain your position using an example.


Grand Canyon MKT 450 Week 6 Discussion 2

What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

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