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MHA 506 WEEK 3 Goals/Objectives and Marketing Strategy

 Goals/Objectives and Marketing Strategy Assignment:Write a minimum of 2 pages for the Goals/Objectives and Marketing Strategy portions for your Marketing Plan to address the situation in the case study.

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your Goals/Objectives and Marketing Strategy Assignment assignment according to APA guidelines.

Click the Assignment Files tab to submit your Goals/Objectives and Marketing Strategy Assignment assignment.

MHA 506 WEEK 6 Marketing Plan: Final Draft

Write a 1-page executive summary to add to the beginning of you Marketing Plan.

Finalize your Marketing Plan with the components in the following order:

  • Executive Summary
  • Situation Overview
  • Goal/Objectives
  • Marketing Strategy
  • Tactics
  • Implementation
  • Control
  • Exhibits
  • Reference page

Create a 9- to 12-slide presentation using either Microsoft® PowerPoint® or websites such as Google Slides™, Adobe® Slate, or Prezi. Be sure to present each element of your Marketing Plan.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

MHA 506 WEEK 5 Marketing Matrix

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Include the following in your matrix:

  • Centralized versus decentralized format of management
  • Strategic goals of the organizations
  • Variation in the access to the capital market
  • Strategic marketing differences between these two types of organizations
  • Quality attributes of the two types of organizations
  • The management of pricing and volume

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

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