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MHA 506 WEEK 2 Introduction and Situation Overview for Marketing Plan

Introduction and Situation Overview for Marketing Plan: Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your Introduction and Situation Overview for Marketing Plan assignment.

Tactics and Implementation Marketing Plan Part 3

ABC/123 Version X


Market Plan Template

MHA/506 Version 1


Marketing Plan Template
Executive Summary week 2

· Introduction

· Situation Overview

· Goal

· Action Overview

· Conclusions

Situation Overview (Week 2)

· The big picture

· Company overview

· Market overview

Goal/Objectives (week 3)

· Goal focus – Alexis

· Performance benchmarks – Barbara

· Market objectives – Barbara

Marketing Strategy (week 3)

· Target market

· Target customers- Bertha

· Company- Bertha

· Collaborators Alexis

· Competitors – Angelina

· Value Proposition

· Customer value – Angelina

· Collaborator value Ana

· Company value – Ana

Tactics (week 4)

· Product

· Service

· Brand

· Price

· Incentives

· Communication

Implementation (week 4)

· Defining the business infrastructure

· Physical infrastructure

· Organizational infrastructure

· The business process

· Strategic plan implications

· Resource management

· Product and service management

· Brand management

· Communication management

· Distribution management

· Set the schedule for implementation

Control (Week 5 )

· Performance evaluation of the plan

· Adequate goal progress

· Performance gap management

· Environmental Analysis

· Opportunities

· Threats

Exhibits (Week 5)

· Market data exhibits

· Value analysis exhibits

· Marketing mix exhibits

· Organizing the exhibits

· Label

· Title

· Overview

· Body

· Notes

· Source

Additional Considerations in a Marketing Plan Week ( Week 6)

· Brand Management

· Communication Plans
Marketing Plan: Finalize

Communicate with your Learning Team to finalize all components of your Marketing Plan. Compile all segments of the Marketing Plan that your team has developed into one Microsoft® Word document and be prepare to turn in it by the end of the week.

Also, you will be asked to create a 10- to 15-minute, 9- to 12-slide voice-over presentation for your Marketing Plan. Start working now to create a storyboard and work as a team to make it come together by the end of the week

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