Health Care Market Strategy

Health Care Market Strategy


Health Care Market Strategy

Create an APA essay with 1200-1500 words, complete the following questions using 4 scholarly sources to support your perspective.

Discuss how Alderfer’s ERG Theory satisfied the criticisms of Maslow’s Hierarchy of Needs.
Discuss McClelland’s 3-Needs Theory as it relates to a manager’s success in the workplace.
Discuss the types of reinforcements available to managers for changing an employee’s behavior.
Engaging in formative and outcome evaluation assists health care administrators in determining what modifications, if any, are necessary to contribute to the effectiveness and success of health programs. Within the inherent dynamics of providing health care services to changing populations and within the changing health care landscape, formative and outcome evaluation represent essential tools in the health care administrator toolkit. Results that contribute to understanding why certain programs may or may not work successfully for a given audience or population help health care administrators apply theory to practice. This application of theory to practice allows health care administrators to ensure that the health care programs and services offered by their agencies or organizations remain consistent with the needs of the audience or community served, as well as contributing to the competitive advantage within the health care marketplace.
For this Assignment, you will use insights you have gained in the previous weeks regarding formative and outcome evaluation to continue to create your marketing plan by selecting and justifying the implementation and evaluation processes best suited for your campaign.

The Assignment (2–3 pages)

Provide a brief explanation of how you might implement your marketing plan.
Be sure to include the timeline, time frame, and any tools needed to implement your marketing plan.
Explain two potential barriers that might affect the implementation process and one way in which you might address one barrier.
Be specific and use examples to illustrate your points.

Weekly Resources

Hillestad, S. G., & Berkowitz, E. N. (2012). Health care market strategy: From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Learning.

Chapter      6, “The Strategy Action Match” (pp. 157–196)
Chapter      10, “Conclusion” (pp. 293–306)
Parker, J. C., & Thorson, E. (Eds.). (2009). Health communication in the new media landscape. New York, NY: Springer.

Chapter      16, “New Media: A Third Force in Healthcare” (pp. 417–432)
Kennedy, A., Rogers, A. Chew-Graham, C., Blakeman, T., Bowen, R., Gardner, C., … Protheroe, J. (2014). Implementation of a self-management support approach (WISE) across a health system: A process evaluation explaining what did and did not work for organisations, clinicians, and patients. Implementation Science, 9(1), 1–28. Note: Retrieved from Walden Library databases.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.