ENGL 147N Discussion Appealing the Audience

The graphic AD is for Solvista Health in Canon City, CO.

Logos- The argument is that Solvista health is the facility that everybody should be going to for help with their mental health with the support being All people are valued there, the employees are innovative, They believe communication is key, they believe integrity comes above all other things, and they choose happiness for themselves and inspire it in others every day.

Pathos- The audience is all people in the community looking for physical and emotional healthcare. The Ad is wanting to influence people of the community that want to be happy and work on their health. The ad keeps mentioning your community or any individual needing healthcare (Solvista,2020).

Ethos- The writer is someone representing the Solvista company and speaking for everyone who works for the company/ facility.

Kairos- The occasion is a person of the community that is looking for health benefits. In specific anyone suffering from mental illness who needs help knowing which direction to take or to get medication and therapy they need to lead a fulfilling life.

The overall assessment is highly effective in my opinion. When a person is struggling with mental illness or health problems the main things that stick out is being healthy and being happy so when the ad is explaining how these two things fit in the facility’s values it makes people want to go get healthcare from Solvista. They make it seem like the patient will be the main priority with each individuals’ unique needs (Solvista,2020).

Reference

Solvista Health.(2020). Retrieved May 17, 2020, from https://solvistahealth.org/mission-vision-statements/

Firstly, it is worth admitting that logos and pathos are well delivered in the post. The author gave a short but still concise analysis of the graphic advertisement by addressing both the argument and logical appeal. Additionally, one should aptly admit that the discussed ad puts its main accent on presenting the system of values followed when delivering professional services. Such values are the equal treatment of all people, implementation of innovation, use of communication and integrity, and paying specific attention to optimistic approaches. (Solvista Health, 2020). All the mentioned is an example of pathos and therefore it is possible to conclude that this rhetorical tool is a type of focus in this advertisement.
As for ethos and kairos, they seem to lack in the ad. For example, there is no evidence presented that could make the potential clients believe in the company’s credibility and trustworthiness. Moreover, when considering kairos, there is also no specific appeal to why the ad can be recognized as one that was made in a perfect moment.

ENGL 147N Discussion Appealing the Audience

Reference

Solvista Health. (2020). Our values. Retrieved May 17, 2020, from https://solvistahealth.org/mission-vision-statements/.

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Reference

Solvista Health. (2020). Our values. Retrieved May 17, 2020, from https://solvistahealth.org/mission-vision-statements/.

I liked your explanation of how Logos was used within the advertisement. Making an Advertisement geared toward Mental Health should endorse happiness for all. Communication is also an important element to include when promoting Mental Health. However merely presenting a representative from Solvista and simply having that person present an argumentative claim is not enough to establish credibility. The person representing the company would need to gain the public’s trust by stating the credentials the have to make such claims. Also, evidence-based health claims that are supported by science are more trustworthy than claims that are made without any evidence to support them.

I decided to choose the flu vaccine advertisement / info graphic from the CDC website which was published April 2018 because I can easily connect to this topic. In spite of the flu awareness campaigns each year, we have thousands of people die from flu each year. As per Center for Disease Control (CDC) estimates for 2018-2019 flu season, 35.5 million people got sick with influenza and 34,200 people died due to influenza. In the below paragraphs, I have attempted to dissect the advertisement about flu vaccine based on Aristotle’s philosophy about three “players” in any argument which are logos, pathos, ethos. Kairos refers to the occasion of the argument.

Logos: According to Aristotle, logos means the argument itself including the logic and evidence supporting the argument. In the Flu vaccine advertisement, logos would be CDC’s assertions that Flu is a very serious illness and flu vaccine can protect individuals and their family from getting influenza. The CDC has given evidence to support its claim by stating the number of people who did not get sick after taking the flu vaccine.

Pathos: In Greek, pathos means suffering or passion. While making an argument, the author should appeal to the audience’s emotions, interest and imagination about the issue. In the selected advertisement, CDC has given the number of people around US that did not get the flu and did not have be hospitalized or go to the doctor’s office because of they took the flu vaccine. The advertisement also states that flu vaccine prevents children and pregnant women as well as people with lung, heart and diabetes from getting sick. The advertisement seems to target the fear emotion of the audience making it an excellent example of pathos.

Ethos: As per Aristotle, Ethos refers to the creditability or trustworthiness of the author or speaker. This advertisement about Flu vaccine has been created by the Center for Disease Control (CDC). CDC is the nation’s health protection agency and has been protecting the safety and health of Americans for the last 70 yrs. The CDC is a not for profit government organization and has unremarkable credibility and is trusted by millions of Americans and health professionals around the world. From time to time, CDC issues guidelines and recommendations about various illnesses and is well respected and followed by medical professionals as well as people. This makes CDC a perfect example of Ethos.

Kairos: The concept of kairos refers to choosing the best time, place and type of argument to make a successful argument. As per Aristotle an argument should be presented at the right time. The selected CDC advertisement was published in April 2018 which towards the end of flu season (right time). The argument presented in the advertisement is about how the flu vaccine can prevent the influenza (right type of argument) and is posted on the CDC website (right place) where any individual or healthcare professionals can easily access it.

In my opinion the advertisement is very effective since it makes a valid claim about flu vaccines and how it can prevent influenza and related hospitalization and deaths. The advertisement is short and brief and not overwhelming and written in a simple and easy to understand language. The advertisement has been created by CDC which is a well-respected government agency and trusted by millions of people and healthcare professionals. The advertisement has presented evidence by giving number of people around US that did not get the flu and did not have be hospitalized or go to the doctor’s office because of they took the flu vaccine. The advertisement seems to have been created towards the end of the flu season and can be conveniently accessed on the CDC website. The only change I would like to see about this advertisement is that it should have been published at beginning of the flu season around October and not towards the end of the flu season.

Reference

Flu Vaccine Protects You and Your Family. (2017, April 18). Retrieved from https://www.cdc.gov/flu/resource-center/freeresources/graphics/flu-vaccine-protects-family.htm

Seyler, D. (2018). Read, Reason, Write (pp. 66-69). S.l.: McGraw-Hill Education.

Aristotle’s Three Proofs: Ethos, Logos, and Pathos. (n.d.). Retrieved May 17, 2020, from https://craftx.org/aristotles-three-proofs-ethos-logos-and-pathos

A Bold Promise to the Nation. (2020, January 23). Retrieved May 17, 2020, from https://www.cdc.gov/about/24-7/index.html

Your analysis is very through and the infographic is great!

The use of statistics is very effective for logos, the numbers are staggering. Listing the effectiveness of the flu vaccination and the complications it can cause works for logos and pathos, the vaccination is effective and can protect you and the ones you care about if you’re vaccinated. The kairos applies to “you and your family,” and they tell you that vaccination starts as early as October and can run as late as March. Centers for Disease Control and Prevention, 2017). The author, the CDC, makes the ethos credible.

I find this infographic to be supportive and highly effective. I would have liked to see them discuss that some people may experience side effects or “to speak with your doctor for more information.” I personally have had mild cold/flu like symptoms after the flu vaccination so I like to plan to get one when I know I have nothing important to do.

Pharmaceutical companies have the most to gain from this infographic followed by practices that administer the injections.

The infographic I choose was from the World Health Organization titled “Vaccines Work for All”. This was part of World Immunization Week 2020.

Logos: In this advertisement, logic is used by siting example of disease that have been almost eradicated across the world thanks to vaccines such as Polio. Also listed are the many disease that can be prevented by vaccines.

Pathos: The info graphic is full of images of smiling children. The ad definitely appeals to the emotions of the parents who want the best for their children. Seeing a health baby who just received a vaccine will be more appealing to anyone seeing this ad.

Ethos: This advertisement is from the World Health Organization (WHO). This is a specialized agency recognized the across the world and responsible for public health information. Thus, there is credibility.

Kairos: World immunization week took place April 24 -30. On the advertisement, there is a link to more information regarding the current Covid-19 pandemic. This is the most appropriate time to present this information as scientists around the globe are scrambling to develop a vaccine for the novel corona virus.

Overall, I think this infographic is effective. Seeing the many examples of the diseases that can be prevented simply by vaccination makes the point that we should be vaccinating our children. The number cited throughout the WHO websites show millions of lives that have been improved because of vaccination. It is especially notable that Covid-19 is mentioned as it is a current situation everyone around the world is dealing with.

Reference

Vaccines Work for All. (2020, April 24). Retrieved from
https://www.who.int/news-room/campaigns/world-immunization-week/world-immunization-week-2020

My discussion is going to be based on the ad of the company (Healthy Ads) that proposes the potential customer to help to organize the process of creating an effective advertisement in different fields related to healthcare (for example, contact lenses, diabetes management, optical glasses, etc.). After an analysis of this company’s ad, it would be possible to indicate that the chosen approach is an example of the well-planned and rhetorically solid delivery of the information.
Firstly, it should be admitted that ethos is likely to be the most persuasive rhetorical tool used in this advertisement. Ethos focuses on the author’s credibility. More specifically, the company presents a list of prominent clients that have already used the services of Healthy Ads. Such clients are, for example, Scholl, Specsavers, Bupa, Abbott, Clearly, 23andMe, Inova, Nestle, etc. (Healthy Ads, n.d.) Hence, it is a justified decision to present to other potential customers a list of those who are satisfied with the delivered services. When a potential client thinks over if the company is trustworthy enough, then the references to the prior customers can be a decisive point. Additionally, the company attaches several works they have created so the customers may to some extent suggest whether the creative style of Healthy Ads follows their requirements and specific desires.
Secondly, as for the use of logos, it can also be easily noticed in the discussed advertisement. One of the main features of logos is that it delivers a clear message. “Even the most credible of writer’s will not move a thoughtful audience with inadequate evidence or sloppy reasoning.” (Seyler & Brizee, 2018, p. 67). Undoubtedly, the ad contains both message and evidence. Specifically, the text is full of the necessary information, such as, for instance, in which fields of healthcare the team works, which aspects the company pays its core focus to, etc. (Healthy Ads). Moreover, one should realize that logos is about the use of clear language aimed at the avoidance of unnecessary information. In this context, the discussed ad is a perfect one since although the message is short, it still mentions all the necessary nuances that are likely to be essential for those who are planning to work with Healthy Ads.
Thirdly, pathos can also be found in the advertisement. The readers may find it at the end of the advertisement. Interestingly, the authors of the message decided to underline the essence of pathos by granting it a big font. This proves the suggestion that the company realizes that the advertisement cannot be a good one when it lacks any emotional tone. The use of the exclamation mark (“Let’s get started!”) is also a sign of pathos.
Finally, kairos (setting) is generally recognized to be a type of rhetorical tool that gives the author a possibility to take advantage of so-called “perfect timing” – i.e. the advertisement is presented in a perfect moment. As for this ad, it is evident that kairos is followed too since due to the global healthcare crisis provoked by COVID-19, there exists now an increased level of interest in various fields of healthcare. Accordingly, because of it, Healthy Ads are likely to become maybe even more consumers than ever before.
Summing it all up, the discussed advertisement is an example of the data full of all necessary rhetorical tools (pathos, logos, ethos, kairos). It means that the company is likely to receive a lot of attention from the side of the possible clients since its advertisement is persuasive. All four rhetorical methods can be found in the ad. Therefore, it is feasible to suggest that the company tried its best to make the presentation of one’s services as persuasive as possible to gain more customers.

References

Healthy Ads. (n.d.). About. RetrievedMay 18, 2020, from https://www.healthyads.com/about/.
Seyler, D.U. & Brizee, A. (2018). Read, reason, write: An argument text and reader (12th ed.) McGraw Hill Education.

This week I choose an advertisement for a local hospital system, Advent Health. This hospital cooperation was formally known as Florida Hospital. I do not work for this hospital corporation; I work for their direct competitor. I do believe I have been able to identify the four appeals from this week’s Lesson. I have attached the advertisement for you to view. (Just copy and paste into your web browser) https://youtu.be/JSwK9GzvB_E (Advent Health, 2019)

Logos – refers to the argument itself. The advertisement is conveying “We care about you and your health”

Pathos – appeals to the audience. In the case of Advent Health this advertisement “makes you feel good”, this makes you feel good is in response to surveys patients receive after there stay at any hospital facility. One of the questions in the survey is “did you feel cared for?”.

Ethos – writers’ credibility. I would say this cooperation is credible. They have been a trusted healthcare provider in Florida for many years.

Kairos – the occasion for the argument. While there is not an “argument” here directly, the argument could be said it is the appropriate time and place. More now than ever before people can choose where they want medical care. Growing competition for a small margin of profit keeps hospital corporations growing and relevant.

References

Advent Health (Producer). (2019, June 11). Forever on Your Side. Retrieved from https://www.youtube.com/watch?v=JSwK9GzvB_E

Seyler, D. U., & Brizee, A. (2019). Read, Reason, Write (12 ed.). New York, NY: McGraw-Hill Education.

I chose the topic vaccinations for babies and children. This seems to be a hot topic that people are always fighting about. Should they vaccinate their children, or should they not? This ad promotes vaccinations for children.

Ethos- The author uses ethos in this advertisement because their is creditability from a doctor, who is a pediatric infectious disease specialist. This is a credible source and makes readers believe what they are reading because it’s coming from a professional. They also provide more sources below that are creditable and have more facts.

Pathos- The author persuades the readers emotionally because she says “Immunizations not only save the child’s life, they also protect the child’s family. Vaccinations are the best way to help protect you, your child, and loved ones from certain infectious diseases.” (Kaiser Permanente News Service, 2019). No one wants to hear about a child passing away because it’s extremely sad, so now they’re going to do everything in their power to protect this child. Same goes with family members and friends who are around the child.

Logos- Logos is used here because it says “When a child gets a vaccine, he or she receives a tiny amount of a weakened or dead form of the organism that causes the disease, Dr. Khoury explained. This amount is not enough to give the child the actual disease. But, it’s enough to cause the immune system to make antibodies that can recognize and attack the organism if you’re ever exposed to it.” (Kaiser Permanente News Service, 2019). This is a logical explanation on how vaccinations work, and how they don’t actually give the child the illness.

Kairos- This is used when “Vaccines are safe, and they can save your child’s life.” Dr. Khoury stressed.” (Kaiser Permanente News Service, 2019). This makes someone want to act immeditaly. Talking about saving a child’s life is important, and if their child isn’t vaccinated, this is enough to make someone jump up and go to the doctors.

I think this ad is very effective. It has credible sources, and uses each one of the pathos, logos, ethos, and Kairos. The picture itself states all the facts that grab your attention. It does a great job how explaining how vaccinations work, and how old a child should be when they get each one. It also explains what happens when children don’t get vaccinated.

Reference:

Kaiser Permanente News Service. (2019). Understanding the Importance of Vaccinating your Child. Retrieved from: https://lasentinel.net/understanding-the-importance-of-vaccinating-your-child.html

ENGL 147N Discussion Appealing the Audience