Assignment: Capella Medical Education Competency & Assessment

Assignment: Capella Medical Education Competency & Assessment

Assignment: Capella Medical Education Competency & Assessment

Question Description
Create a 12-18-slide presentation for community stakeholders in which you recommend a strategy to address a community health need.
As the needs of the patient population change, the United States health care system remains relatively unchanged. Episodes of care are still relatively low in frequency and high in acuity (Nash, Fabius, Skoufalos, & Clarke, 2016). Models of care must be changed. Treatments of chronic health conditions and preventative strategies require more frequent visits at a lower intensity (Nash, Fabius, Skoufalos, & Clarke, 2016). Continuity of care and care transitions maintain an ongoing, consistent contact with patients throughout their lives, not only when they are ill (Nash, Fabius, Skoufalos, & Clarke, 2016). A population health perspective that focuses on chronic health conditions and prevention is needed to improve care transitions (Nash, Fabius, Skoufalos, & Clarke, 2016). Accountable Care Organizations (ACOs) and Patient-Centered Medical Homes (PCMHs) are two models emerging from the Affordable Care Act (ACA) that help focus on chronic diseases and population health (Nash, Fabius, Skoufalos, & Clarke, 2016).An underlying assumption in version population and patient-centered models is that patients will adhere to the plan they develop with their provider; however, some behaviors may be difficult for patients to change. Unhealthy behaviors such as poor diet, lack of exercise, smoking, and drug use have negative implications for health. Although many patients want to change their diet and exercise behaviors, many find it extremely difficult to do so. Health care providers must work with patients to understand what causes patients to exhibit certain behaviors and how they can be motivated to change these behaviors (Nash, Fabius, Skoufalos, & Clarke, 2016).The American Marketing Association (AMA) (2017) defines marketing as the processes for creating, communicating, delivering, and exchanging products and services for key stakeholders and society in general. The “4 Ps”—product, place, price, and promotion—are the primarily elements of marketing. Unlike a traditional consumer product such as an automobile, a health care “product” is more difficult to define.In population health, an example of a product could be training health care providers to reduce obesity across the population. The place refers to where the health care service will be provided, such as an office, the home of a patient, or a community health center. The price consists of two components: 1) the actual out-of-pocket price the consumer must pay for the service and 2) the opportunity cost, such as convenience. Finally, promotion refers to the method that is used to disseminate the message such as radio, TV, print and, most recently, social media and the Internet (Nash, Fabius, Skoufalos, & Clarke, 2016). To achieve the goals of population health, community needs must first be assessed and the health care “marketing mix” tailored to the needs of that community.
American Marketing Association (AMA). (2017). About AMA: Definition of marketing. Retrieved from, D. B., Fabius, R. J., Skoufalos, A., & Clarke, J. L. (2016). Population health: Creating a culture of wellness (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
Competency 1: Integrate principles of epidemiology, population health, and community engagement to plan interventions.
Assess the target audience for recommended community health strategies.
Recommend strategies to mobilize community engagement including a promotion strategy and use of social media and information technology.
Competency 3: Create an action plan to promote wellness and disease management in a diverse population.
Define SMART goals for implementation of a community health need intervention.
Analyze collaboration required to implement a community health strategy.
Recommend potential sources of funding and other resources.
Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with expectations for health care professionals.
Employ appropriate written and visual communication to convey content to an intended audience.
Write following APA style for in-text citation, quotes, and references.
Note: It is recommended that you complete the assessments in this course in the order they are presented.
In this assessment, you will be creating a PowerPoint presentation to deliver to one or more groups of community stakeholders. You will recommend a strategy to address the community health need you have been working with throughout the Analyze Community Health Needs and Potential Community Health Interventions assessments. You will focus on the strategy that best fits the needs of the target population within the context of the community and organization you have been using as the setting for your assessments.To help prepare yourself to be successful when creating your PowerPoint, it is recommended that you complete the following:
Determine the single, best strategy to implement in your community. This should be one of the two interventions you identified and wrote about for your Potential Community Health Interventions assessment.
Determine which community stakeholders would be the best target audience for the PowerPoint.
Think about which populations or groups within the community will be receiving the intervention.
Think about which stakeholders are vital for successful implementation of your chosen intervention.
Ensure you have an understanding on how to create a quality PowerPoint presentation. Capella’s Microsoft Office Software help page offers a number of guides and resources.
Contact Disability Services to request accommodations if you require the use of assistive technology or alternative communication methods to participate in these activities.
Create an 8–12 slide PowerPoint to inform and create buy-in from the stakeholder groups you have determined are key to your chosen intervention’s success. These groups include those who influence decisions for funding and implementation, as well as those who would take direct roles in implementation.As you work to determine the single, best strategy to implement for your chosen health need in the identified population (or populations) in your community, focus on how this presentation can narrow the focus from a broad population need to specific, actionable tasks that community stakeholders must consider before creating an action plan. In your presentation, be sure to consider factors such as educational outreach, financial considerations, and information technology.Consult the scoring guide to ensure that you are addressing all criteria at the level to which you desire. In your PowerPoint, be sure to complete the following.
Assess the target audience for recommended community-health strategies.
Define SMART goals for implementation of a community-health need intervention.
You may wish work through the Evidence-Based Strategies and SMART Goals activity to check your understanding about the various characteristics of well-written SMART goals.
Analyze collaboration required to implement a community-health strategy.
Recommend strategies to mobilize community engagement, including a promotion strategy and use of social media and information technology.
Recommend potential sources of funding and other resources.
Employ appropriate written and visual communication to convey content to an intended audience.
Apply proper APA formatting and style.
One potential way you could organize your PowerPoint would be as follows:
Title slide: On the first slide of the PowerPoint, include:
A descriptive title of approximately 5–15 words. Stir interest while maintaining professional decorum.
Professional Development for [enter the institutional context for your presentation].
Your name.
Your specialization.
Course number and title.
Capella University.
Instructor’s name.
Your Stakeholder Analysis in the notes section below.
Note: If this presentation were made in a professional context, the entries under your name would be replaced by your job title, the name of your organization, and (perhaps) your contact information.
Introduction slides: Describe the community health need and its importance.
Recommended solution slides: Describe the solution you chose.
Provide supporting evidence to show that your solution is an evidence-based best practice.
Community engagement strategies slides: Present strategies to mobilize community engagement:
Educational outreach strategies.
Promotion strategy—how could social media and information technology be used?
Implementation strategies slides:Recommend, at a high level, factors that must be considered to successfully implement your strategy, including:
Defined SMART goals for implementation.
Ways audience members should collaborate to implement your strategy.
Estimated costs and potential sources for funding and other resources.
Conclusion slide: End with a succinct summary of the value and feasibility of your recommendations.
References slides: Cite all sources, following current edition APA style and format.
Written and visual communication:Ensure content is clear, with correct spelling, grammar, and syntax, and well organized to support orderly exposition of content. The writing and visuals should enhance the message. Avoid errors that detract from the message.
PowerPoint slide formatting:
Write each slide, except the title and references slides, with a bold headline and up to seven bullet points.
Use as few words in each bullet point as needed to convey your message. Think of them as subheadings.
Enter all details and supporting information in the Notes area below the slides.
Length: Compose 12–18 slides.
References: Cite at least three current scholarly or professional resources.
APA formatting: Use APA style for references and citations. Remember to use in-text citation just as you would in a paper-style written assignment.

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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.


Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
I encourage you to incorporate the readings from the week (as applicable) into your responses.
Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
APA Format and Writing Quality

Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
I highly recommend using the APA Publication Manual, 6th edition.
Use of Direct Quotes

I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
It is best to paraphrase content and cite your source.
LopesWrite Policy

For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.
Late Policy

The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
I do not accept assignments that are two or more weeks late unless we have worked out an extension.
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

Communication is so very important. There are multiple ways to communicate with me:
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.