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The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.


Find at least 4 images or video clips of advertising or other popular media that illustrate this point.  Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in this Chapter 15.  Your captions should combine for a total of no fewer than 500 words.


Use at least 2 resources (other than the images or clips) to support the claims you are making.  Cite these using APA formatting.



  Possible points Student points
Your provided at least 4 images or clips with captions. 20  
Your captions combined were at least 500 words long. 20  
You demonstrated a clear understanding of the issues facing middle adults. 40  
You supported your work with at least 2 references, cited in APA formatting 10  
Your work was free of spelling and grammar errors. 10  


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